DEFINITION OF MARKETING

marketing-booksLately, I’ve realized a lot of new authors have a different idea of marketing. Ten years ago, marketing was done mostly by large publishing houses. They placed your books in bookstores, gave you exposure by setting up book signings, and worked with you on marketing your book. Those days have changed.

There have been a lot of changes in the market recently. The costs for publishing new authors has risen. It’s more cost effective to give contracts to tried and true authors. New publishing companies and independent authors have made the whole marketing idea change. Even the larger houses are changing the way they market their books.

Unless you are a well-known author, you have to work to sell your books. Brick and mortar stores are not the only place books are sold. Amazon, Nook, Kobo, iApple, and Google Books are making brick and mortar and publishers think twice about marketing. It’s not as easy as it used to be.

The larger publishing houses are being more selective in signing new authors. If you are a first-time author, you have to really wow them with your book. Your writing must be perfect and edited before you send it to the publishing house. Punctuation and grammar must be right on. Honestly, you need to learn the craft.

Smaller companies, like Mantle Rock Publishing, receives the manuscripts that the large companies overlook. We have to teach authors how to write better and how to market. How do you market a book if you’re an author no one knows? You market yourself.

We world of humans are inquisitive. We want to know about you as a person. The inside facts make us tick. Share your life with your readers. Why do people buy all those trashy papers at the check-outs? They want to know about those movie stars and sports personalities. People want to know about other people.

Facebook has become one of the best ways to get your name out there. I’ve said this time and again, but we must make ourselves known by social media. Post something each day. Tell us something that’s happening in your life. Let your readers feel what you feel. Your posts on Facebook don’t have to be about your book. They can be about anything. What are you doing? How is your day going?

One thing I never do is tell on Facebook when I’m out of town. Although I go out of town occasionally, I’ll never post when I’m gone. It’s too risky. But, I will tell you when I return home.

I’ve said many times, if no one knows you, they won’t buy your book. You have to give of yourself to be successful in this industry. Marketing is not all brick and mortar stores, but a giving or building of your tribe. Get as many Facebook friends as you can. In this day and age, this is how you market your book.

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